These products form the basis for a lot of Whatsapp Mobile Number List availability of live first-party data. Also read: Increase your reach with Spotify Advertising: 8 tips AI capabilities Quantcast founder Konrad Feldman is one of the founders of the AI Whatsapp Mobile Number List that detects fraud in financial transactions. A solution that has now been adopted by just about the entire banking world. Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. The AI possibilities can be found in a tool that Whatsapp Mobile Number List develops a profile of your ideal target group based on interests and search behaviour.
And a second tool that develops a customer Whatsapp Mobile Number List profile based on pixels on your own website that updates the AI in real time. Based on this customer profile, the AI identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast focuses primarily on Whatsapp Mobile Number List influencing and by definition uses a data-driven attribution model. This distinguishes it from Google, which still focuses a lot on direct interaction and directly chargeable attribution; last click model. Self-service platform For a long time Quantcast only worked on a managed basis, a collaboration in which Whatsapp Mobile Number List everything is outsourced and there is no longer any control over budgets.
Also known as direct purchasing. However, since Whatsapp Mobile Number List 2020 they have been offering a Self Service platform for the Performance Product. (Only in the US, the branding product can also be used in the Self Whatsapp Mobile Number List Service platform. This will soon also be available for the rest of the EU.) You have control over your campaigns as you are used to from Google Ads, DoubleClick and Adform . The platform does not Whatsapp Mobile Number List retrieve the data from search engines or logged in visitors from browsers and therefore continues to work independently of the largest exchange. They also now run tests to deliver completely cookieless comparable results.