Content operation is often the most important part of the daily SOP process of designing a community, but many people do not have a very clear framework for the content of the community. In fact, the content operation of the community includes : Moments content, private chat content, community official content There are four major modules: content Whatsapp Database delivery and community trumpet delivery content. There is a lot of content to be Whatsapp Database prepared for these four modules, so when we trade the community, in addition to building the community system, the most time-consuming is content planning. Since it is so important, let's clarify the main points of content operation one by one.
To put it bluntly, we must first know where we want to guide users before we can use content to guide users how to go. General users must go Whatsapp Database through these important guiding links from joining the group to conversion: active - trust - conversion - referral; and content is the way we guide users, so we must have a very clear guide for each piece of content The purpose is not to say that you can post whatever you want, after all, the user's attention and Whatsapp Database energy are limited. After clarifying the purpose of each stage, we need to produce content according to the purpose. For example, in the early stage, if we want users to trust us through our circle of friends, we must produce more.
More praise from users, and more scenarios to help users solve problems; in the later stage, we need to post more user referrals, Whatsapp Database user testimonials, and so on. There are many ways to produce content. I have two methods that are more commonly used, and I hope they can help you too. The first is to find the circle of friends of your peers and adjust it directly to Whatsapp Database your own. This method depends on whether you can find it and understand it. If there are no peers to lead the way, then we can use the second one. On Weibo, find a user with a similar profile and satisfy three elements: not many fans.