Ithere are a number of common phrases that speak of the power of “small” things. “good things come in small packages” or “small but mighty” are just a few examples that come to mind. But small content – in length, but especially in size on a handheld Mexico Phone Number List screen – has huge significance for brand storytelling and consumer engagement. Mexico Phone Number List Marketers and their creative counterparts engage in writing copy that grabs attention, developing video content to keep a social media user from scrolling halfway through, and designing visuals that make websites a attractive place to spend some screen time.
And the idea of content optimization is something that marketers inherently “get”. Writing seo-optimized copy, building links to optimize a campaign, creating different versions and sizes of content for “web vs mobile” – these are all things a marketer thinks Mexico Phone Number List during the creation and distribution stages. Of content. But there are a few not-so-small dynamics that marketers need to pay attention to in order to comprehensively optimize their digital content. The first is the opportunity to capitalize on “micro” moments of engagement with 10-20 second video clips. The second is a two-pronged trend, really.
The value of microbrowser content and the resulting "Dark social" space, or social shares that contain no source reference information, which is often Mexico Phone Number List overlooked in campaign planning. Video micro-clips engage time- and attention-strapped users as forrester's dr. Mexico Phone Number List James mcquivey said over a decade ago, one minute of video equals 1.8 million words. Whether or not you agree with the calculations he used to arrive at this particular number, there's no debating how effective a short video can be in educating an audience.