While Pinduoduo's listing fever has not dissipated, community groups under the banner of revolutionary Pinduoduo have locked in the fresh food track with a lower threshold and a near-zero-cost operation model; with WeChat groups as the battlefield, a campaign has been launched. The market is encircling and suppressing the traditional e-commerce model and even the social e-commerce model of Pinduoduo. It is even said that in the eyes of entrepreneurs in community grouping: Pinduoduo is at most a traditional social e-commerce, and community grouping is the essence of social e-commerce: rooted in the community, with the own social resources of the Baoma group as the Basically, it does not have a storefront or cooperates with a husband and wife store, using the WeChat group as the core stage, competing with Duoduo for a lower price, and killing the "freshness" of the community fruit store...
Behind each label, is the brilliance of the community group. So, is your optimistic community grouping a natural success or a virtual fire under the blessing of capital? With the news of community group group financing and expansion emerging Fax List one after another, and behind the constant swiping of the circle of friends of the mothers, what should we talk about when we talk about community group group? What kind of future will the community group have? Judging from the current intensity of the fight, will it repeat the same mistakes of O2O?
Small players, giants, and VCs gather together: a low-key and popular community group Compared with the group buying of the year, or the current Pinduoduo, community group grouping can be described as "low-key". Most of them have developed little by little from second-tier cities, and some even only operate around a dozen or even a few communities in a city, which inevitably makes even the industry insiders in the e-commerce circle, when they see the trend of community grouping. , I can't help feeling that players in this field are low-key enough.