It is undeniable that although such an operation can achieve user accumulation and product conversion for our own mini programs, we cannot ignore the basic fact that the accumulated executive email list users of these mini programs are not the same as the accumulated users of the merchant’s Douyin account. That is to say, if a business wants to do marketing next time, it still cannot do it on its own account, nor can it achieve social fission like a WeChat applet, and executive email list still have to find a talent to advertise. This repeated advertising cost is a huge sum of money for most small and medium-sized merchants.
Therefore, it seems that merchants want to use the Douyin applet to promote activation and repurchase, which seems to be a false proposition. Of course, the Douyin applet may also executive email list solve the above problems by opening up the ability to "guide attention to Douyin account" in the future, but how to control the various links behind the applet ecology, such as the access of merchants and services, and the improvement of the executive email list after-sales rights protection system, This may become the key to whether the Douyin applet can create a new world. write at the end Douyin, from a niche pan-tool APP.
Has grown into a super content platform covering more vertical content such as government affairs, food, humanities, parent-child, travel, etc., and is still exploring the outside world through the tentacles of small programs. New frontiers such as e-commerce. The bigger the boundary, the executive email list bigger the influence. This means that Douyin can no longer regard itself as a nascent application-to develop with the initial traffic model of wanton and savage growth, but to strengthen its control over content, services and other aspects. Only in this way, the fruit grown by the platform will not be evil, and the new business (such as e-commerce) developed by the executive email list platform.